Rising Tide Of Video Consumption Fails To Lift All Ships In Q3
Consumers continue to spend more time watching video content online (up 35% year-over-year) and via DVRs (up 21%), according to Nielsen’s latest quarterly “three-screen” report. The time spent watching...
View ArticleOnline Video One Step Closer To TV-Style Commercial Breaks
Starting this fall, Nielsen intends to start making available data that take into account viewing of commercials that run in a particular show, no matter whether they are seen online or on TV. But for...
View ArticleGet Ready For More Commercials On Web Videos
Starting this fall, Nielsen intends to start making available data that take into account viewing of commercials that run in a particular show, no matter whether they are seen online or on TV. The data...
View ArticleIn Living Rooms, 3D Up Against Three-Screen Multitasking
Tracking the debates over 3D home entertainment at NAB this week, TheWrap runs a short list of obstacles blocking 3D marketers’ entry into consumer living rooms. Perhaps the most problematic: home...
View ArticleHalf Of U.S. TV Households Have Three Or More Sets
Another TV datapoint today, this one from Nielsen: 55% of U.S. television households have three or more TV sets, up slightly from 54% in 2009. That would seem to augur well for providers of...
View ArticleSoundScan: Fewer Million-Selling Albums In ’09
Album marketing is an ever more targeted affair, with new numbers from Nielsen SoundScan revealing fewer million-sellers in 2009 as well as a smaller number of releases than in previous years. Of the...
View ArticleOnline Video Making Primetime Inroads
Internet video sites are reporting double-digit audience increases during primetime weekday hours. Nielsen corroborates the trend: some 62 million people watched Internet video from 8 p.m. to 11 p.m....
View ArticleNielsen: Cord-Cutting Is A ‘Myth’
“For now,” states research firm Nielsen, “the idea of a cord-cutting revolution appears to be purely fiction.” The research firm reports that while the number of broadband-only homes remained stable at...
View ArticleResearch: Social Networks, Gaming Top Time Spent Online
Social networks and online games comprise nearly one third of the total time Americans spend on the Web, according to new data from Nielsen. Time spent playing online games has grown 10% in the past...
View ArticleU.S. Digital Music Sales Flat In First Half, Nielsen Says
Digital music sales have “plateaued” in the U.S., according to Nielsen, with sales in the first half of 2010 flat with the same period of 2009 (via Reuters). The U.S. digital music market — the world’s...
View Article‘Slight Uptick’ For Holiday Season Sales?
Here’s a little holiday season hope for DVD and Blu-ray marketers: 4% of consumers say they are planning to spend more on the physical media formats this holiday season, according to Nielsen. That’s a...
View ArticleResearch: Mobile Data Use Among U.S. Teens Jumps Fourfold
To date, mobile data consumption among American teens (ages 13-17) has not reached levels of activity seen among young adults, according to Nielsen. However, it is sharply on the rise, with average...
View ArticleResearch: High-Def Viewership Lags Behind HDTV Installed Base
More than half of U.S. households (56%) now have a high-definition television — but a much smaller percentage actually watch HD programming, according to Nielsen. Only 13% of total day viewing on cable...
View ArticleMobile Video Viewing on the Rise in U.S.: Research
On a year-to-year basis, the number of people watching mobile video has increased more than 43%, while the amount of time spent doing so was up almost 7%, according to Nielsen. The mobile viewership is...
View ArticleData Dispute: Media Researchers Balk at Internet/TV Usage Study
Forrester Research is having to defend newly-released survey findings that suggest consumers spend the same amount of time on the Internet as they do watching TV. The Forrester report tells quite a...
View ArticleResearch: 3D TV Marketers Have Work Cut Out For Them in ’11
Marketers of 3D home entertainment face an uphill battle in 2011, with most consumers in the U.S. either nonplussed by the technology or maintaining a wait-and-see approach, according to two new...
View ArticleDVR Usage Still Spreading: Nielsen
The DVR is still gaining influence among American TV households, according to Nielsen. Overall time-shifting of programs by U.S. TV audiences increased by double digits in the third and fourth quarters...
View ArticleWii Consoles Most Likely in Living Rooms: Nielsen
Roughly half of the latest-generation videogame consoles sit in living/family rooms, according to a new Nielsen study. Unsurprisingly, the system most likely to be found in family rooms is the Nintendo...
View ArticleNielsen Numbers Show Decline in TV Ownership
Cord-cutting and the rise of Internet video could be among the factors in the first decline of U.S. TV ownership in 20 years, according to new data from Nielsen. Some 114.7 million American households...
View ArticleNine out 10 U.S. Consumers Pay for TV Service: Nielsen
Even with the rise of Internet and mobile video — and television ownership down — the overall number of U.S. households paying for TV services has held steady over the past year, research firm Nielsen...
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